Terms and Conditions


  1. The domain http://www.wendellrodricks.com including any web-pages thereof is the website (“Website”) of Purple Style Labs Private Limited (hereinafter “PSL”, “we”, “us orour”) having its  registered office at CTS No. 1081, Plot No. 110, TPS Village, Service Road, Western Express Highway, Vile Parle (East), Mumbai, Maharashtra - 400057, India
  2. Through the Website, we intend to sell our original merchandise including but not limited to clothing, footwear, accessories, jewellery, etc., designed by us.
  3. Your access to the Website is subject to these terms and conditions (“Terms”) set out hereinafter and the ‘Privacy Policy’, ‘Purchase Order Policy’, ‘Shipping and Delivery’, ‘Return and Exchanges’, ‘Payment Options’ or such other policies as may be introduced by PSL from time to time.

Acceptance of Terms

  1. These Terms have come into effect immediately. Use of the Website is available only to persons who can form legally binding contracts under Indian laws. All persons who are “incompetent to contract” within the meaning of the Indian Contract Act, 1872 cannot use the Website. For example if your age is below 18 years or you are an un-discharged insolvent you are prohibited to use this Website or purchase any products from this Website or enter into any form of contract with PSL. The Website is also not available to persons whose membership has been suspended or terminated by PSL for any reason whatsoever.
  2. By using the Website or purchasing products from the Website through any computer resource including but not limited to mobile or tablet devices, you agree that you have read and understood these Terms, various policies and signify your acceptance to be bound by them in entirety.
  3. Except where additional terms and conditions are provided which are product specific, these Terms shall supersede all previous representations, understandings, arrangements or agreements.
  4. If you have any queries about the Terms, various policies or have any comments, suggestions or grievances on or about our Website, please mail us your query at Customercare@wendellrodricks.com .  

Limited Usage of Website

  1. All intellectual property rights in the Website and the proprietary rights of the Website are owned by and/or licensed to PSL. It is further clarified that the Website including Information, all other contents on the Website such as software, images, audio, videos, photographs, graphics, text, description, logos, text, program, software, database, trademarks, icons, etc., is either owned by PSL or is licensed to PSL. You shall not use any intellectual property of PSL or PSL’s licensor in any manner without prior written permission from PSL or from respective licensor.
  2. PSL grants you a limited, revocable and non-exclusive licence to access and make personal and non-commercial use of this Website, but not to download (other than page caching) or modify it, or any portion of it. It is clarified that limited licence to access Website shall exclude:
  1.   i) any commercial use or derivative use of this Website or its contents by you; or

    ii any extraction, reproduction, duplication, downloading or copying of any whole or part of the contents of Website including product(s) their descriptions and/or prices for any purpose by you; or

    iii any extraction, reproduction, duplication, downloading or copying in any manner, any Information, either in whole or in part, including account details of PSL’s employees/ customers/suppliers/designers/models for sale, resale or for the benefit of third parties by you; or

   iv any reverse engineering, distribution, transfer, transmission, publication, sale, resale, display or licensing any Information available on the Website by you.

  1. It is further clarified that any extraction, reproduction, duplication, downloading, or copying of any content of the Website for commercial or non-commercial purposes or unwarranted modification of Information or content of the Website is not permitted.
  2. PSL reserves itself right to temporarily or indefinitely suspend or terminate your membership and refuse to provide you with access to the Website without any liability if you make any unauthorised use of the Website or breach these Terms or any policy or violate any applicable Indian laws while accessing Website or purchasing products from PSL.

Access to Website

  1. Website and/or any facilities made available on the Website, in whole or partially, may not be available from time to time for any reason including, without limitation, upgrading of the Website/technology, introduction of new product(s), computer resource repairs and Website maintenance, etc. 
  2. In no event shall PSL be liable for any direct, indirect, punitive, incidental, special, consequential damages or any other damages resulting from:
  • Use or the inability to use or delay in use of the Website;
  • Unauthorized access to or alteration of the user's transmissions or data;
  • Any other matter, including without limitation, damages for loss of use, data or profits, arising out of or in any way connected with the use or performance of the Website;
  • Provision of or failure to provide access to Website or any information, products through the Website;
  1. Non-availability of the Website during periodic maintenance operations or any unplanned suspension of access to the Website that may occur due to technical reasons or pursuant to directives from government authorities or for any reason beyond PSL’s control.
  2. Interruptions in the Website shall not serve as a basis to terminate your subscription, purchase order or demand in full or partial refund of any payment made or any reductions in future payments to be made.

Changes to Website Contents

  1. PSL, its consultants, contracted parties, technology partners make no representations or warranties about the accuracy, reliability, suitability, timeliness, up-gradation and/or wholeness, of any content, graphics, images, information, software, text, audio, video, links or communications provided on or through the use of the Website or that the operation of the Website will be error free. While PSL uses reasonable efforts to keep the Website accessible and error free, but PSL cannot guarantee the same.
  2. Changes are periodically made to the Website, product(s) and to the price/information/contents of the Website. PSL and/or its respective suppliers may make improvements and/or changes in the Website, product(s) at any time without any prior intimation or any liability to anyone.

User Account, Password, Security and Communication

  1. Please ensure that the details provided to us during registration process for your user account or while placing an order as a guest are correct and complete.
  2. Registered users are requested to update any account information to enable us to serve you better.
  3. If you are registering as a business entity (i.e. limited company, partnership, limited liability partnership, trust, society, association of persons, etc.), you represent that you have the authority to bind such entity which you are representing with these Terms.
  4. You will not provide false information about you or anyone else (including, without limitation, when you are being asked on the Website to provide accurate information about your age), and you will not impersonate or appear to impersonate anyone else or otherwise misrepresent your affiliation with any person or entity.
  5. You are solely responsible for maintaining the confidentiality of the password and account details. You shall be fully responsible for all activities that occur through your account. PSL shall not be liable to any person for any loss or damage arising as a result of your failure to maintain confidentiality of your account details, password and even comply with these Terms.
  6. You will ensure to exit/sign off from your account at the end of each session.
  7. If you know or suspect that there has been an unauthorised use of your account or password you shall immediately notify PSL.
  8. If PSL has a reason to believe that there was an unauthorised access of your account or misuse of the Website, we may, for security reasons either (i) request you to change your password or (ii) we may suspend your account without any liability to PSL.
  9. You understand that PSL will never ask you to disclose or share your password. Please ignore any such e-mail or correspondence requesting disclosure of your password.
  10. You also agree and confirm as under:

                      i While registering yourself or while placing an order as a guest, you shall provide accurate, correct, complete and up to date information about yourself as requested over the Website. Please note that sale of product(s) to be rendered to you will be dependent upon the Information provided by you. Thus PSL will not be responsible if the information provided by you is inaccurate, false, incomplete or not up to date;

                    ii PSL has the right to verify and confirm the Information provided by you at any time. If upon verification it is found that the Information shared with PSL either as a registered user or a guest, is inaccurate, false, incomplete or not up to date in accordance with the Terms, PSL reserves the right to:

       Where you are a registered user:  

  • Temporarily or indefinitely suspend or terminate your membership and refuse to provide you with access to the Website without any liability; and/or
  • Reject your purchase order or stop delivery of the products, without any liability;


        Where you are a guest user

Reserves the right to reject your purchase order or refuse to deliver the products to the address provided by you without any liability;

Reviews, Comments, Feedback, etc.

  1. PSL invites you to provide your feedbacks, suggestions, convey ideas and other submissions (collectively “Views”) on the Website or by letters or e-mails as long as the same is not violating any Indian laws and is in accordance with these Terms.
  2. For avoidance of doubt, Views on the content of the Website, products, etc. are individual opinions of the visitors based on their knowledge or experience. Thus these Views are personal opinions of the author. PSL neither subscribes to them nor does PSL assume any responsibility or liability for the same. 
  3. If you provide Views which violate Indian laws or are contrary to these Terms, PSL, without any liability or prior intimation, reserves the right (but not an obligation) to remove, delete, edit or refuse to retain on Website any such View that in the sole judgment of PSL violates these Terms or any Indian laws. PSL may, if deemed fit, even suspend your access or deny you an access to the Website.
  4. If you post Views on the Website or send your Views by e-mail/letter, you agree:

          i All Views shall remain property of PSL and PSL shall have irrevocable, perpetual and worldwide intellectual property rights in the Views. Thus PSL has exclusive, royalty-free and fully sub-licensable rights to commercially exploit the Views.

        ii PSL  will be entitled to display, distribute, disclose, reproduce, modify, adapt, publish, translate, create derivative works from such Views throughout the world in any media for any purpose whatsoever, without any restriction and without any need to compensate you; and

      iii PSL and its associates, consultants, contracted parties have the right to use the name that you submit in connection with such Views, if deemed fit.

      iv You agree to waive your rights to be identified as the author of such Views;

  1. You represent and warrant that the Views submitted on the Website are your personal Views and do not violate any Indian laws or do not hurt any person or entity including that the Views are not defamatory.
  2. You agree to indemnify PSL and its associates, consultants, contracted parties, etc. for any claim against PSL or its associates due to posting of Views on the Website in breach of these (i) Terms or (ii) any of these representation or warranties or (iii) any applicable Indian laws.

Your Obligations

  1. You agree and accept, interalia, the following:

          i You will abide by all intellectual property right notices, information, and restrictions contained in or associated with any of the products or the Website content;

        ii Any products sold by PSL, its affiliates, any contractors, will be used by you for lawful purposes only and intended use of the products shall comply with all applicable Indian laws.

      iii You shall monitor and restrict use of Internet by minors including minor’s access to the Website. You accept full responsibility for any unauthorized use of the Website by the minors including use of your credit card(s), debit card(s) or other payment instruments (e.g. PayPal) by minors to place any orders on Website. For avoidance of doubt, a minor means person who has not completed 18 years of age.

  1. You agree and accept that, amongst others, you shall not, directly or indirectly:

          i Breach any applicable Indian laws or these Terms while using the Website, purchasing any product through Website ;

        ii Access the Website using a false identity or on behalf of anyone else other than yourself.

      iii Use PSL’s Website or its product(s) for non-personal use or for commercial use For example: use of the contents on the Website for any advertisement or solicitation or for gathering or transferring products purchased from Website for further sale.

      iv Portray PSL, its product(s) in an offensive, hateful, defamatory, inaccurate or false manner.

        v Commit or omit to do anything which will adversely tarnish goodwill or reputation of PSL, its associates, contracting parties, suppliers/designers, etc.;

      vi Gain or attempt to gain any unauthorised access to the Website or interfere with or attempt to interfere with any person’s use or enjoyment of the Website or any parts thereof or disrupt or attempt to disrupt in any way the operation of the Website or any parts thereof;

    vii Create or submit a submission including any View that is unlawful, grossly offensive, obscene, defamatory, libelous, threatening, discriminatory, harassing, bullying, vulgar, indecent, profane, hateful, racially, culturally or ethnically offensive, or that encourages criminal conduct, or that gives rise, or potentially gives rise, to civil or criminal liability, or that violates any applicable Indian laws, rules, regulations or regulatory guidelines under the laws of India or that infringes or violates other parties' privacy rights or links to infringing or unauthorized content or pornographic content.

  viii Send on behalf of PSL spam, chain-letters, pyramid schemes or any other unsolicited or unauthorized advertising or promotional materials to anyone including existing customers/designers of PSL or users of the Website;

      ix Harass, bully, stalk, harm, defame or disparage or otherwise cause mental or physical distress or injury to anyone, or engage in any other unlawful or objectionable conduct while using the Website, purchasing any product through the Website;

        x Use the Website or purchase any product through Website a to collect, obtain, compile, gather, transmit, reproduce, delete, revise, view, display, forward, any material, data or information, whether personally identifiable or not, posted by or concerning any other user of the Website;

      xi Violate any of the intellectual property rights or proprietary rights of PSL, its licensors, its associates, contracted parties, or any third party, etc. while using the Website, purchasing any product through the Website;

    xii Use software or applications such as bots, crawlers, spiders, offline readers or other automated systems to access or use the Website for illegitimate purpose or for gain or attempt to gain any unauthorised access to the Website or interfere with or attempt to interfere with any person’s use or enjoyment of the Website or any parts thereof or disrupt or attempt to disrupt the operation of the Website or any parts thereof. For avoidance of doubt, PSL reserves its right to prevent anyone from using such software or application even if these software or applications are harmless;

  xiii Misrepresent or suggest, whether expressly or impliedly, about your association with PSL as anything other than the user of Website or purchaser of PSL’s product(s);

  xiv Transmit any material that contains adware, malware, spyware, software viruses (such as time-bombs, cancel-bots, worms, trojan horses), or any other computer code, files, or programs designed to interfere, disrupt, interrupt, destroy, or limit the functionality of the Website, any computer software or hardware or telecommunications equipment of PSL;

    xv Remove, alter, interfere with or circumvent any digital rights management mechanism, device or other content protection or access control measure (including, without limitation to geo-IT filtering and/or encryption) associated with the Website or any Website features.


  1. Subject to these Terms, PSL hereby grants you a revocable, and non-exclusive right to create a hyperlink to the home page of the Website.
  2. The Website may contain links to other websites (“Linked Sites”). The Linked Sites are not under the control of PSL and PSL is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to the terms of use or privacy policy of the Linked Site. It is clarified that mentioning of Linked Sites in the Website does not imply (i) endorsement by PSL of the Linked Sites or (ii) any association with its operators unless expressly specified.


  1. If you breach the Terms or any policy and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach the Terms or any policy.
    b. PSL shall not be deemed hereby to have given any authorisation or deemed to have waived any rights or remedies it may have in law or equity or under these Terms or under any policy, unless and only to the extent, it does so by a specific writing signed by a duly authorized officer of PSL.

Indemnity and Release

  1. You shall indemnify and hold harmless PSL, its subsidiaries, associates, consultants, contracted parties, etc., and their respective officers, directors, agents and employees, from any claim or demand, or actions including reasonable attorney's fees, made by any third party or penalty imposed due to or arising out of your breach of these Terms or any policy/document incorporated by reference or your violation of any laws, rules, regulations or the rights of a third party.
    b. You hereby expressly release PSL and/or its associates and/or any of its officers and representatives from any cost, damage, liability or other consequence of any of the actions/inactions of PSL’s suppliers, fashion designers, vendors, courier companies or other parties and specifically waiver any claims or demands that you may have in this behalf under any statute, contract or otherwise.

Force Majeure

  1. Neither party will be held liable for any loss or failure to perform any obligation (other than your payment obligation where you are still receiving all or part of any products purchased under these Terms), due to events such as storms, tsunami, fire, floods, earthquake, outbreak of any contagious diseases, or any other acts of God or any governmental act or industrial dispute(s), strikes, labour unrest, civil commotion, riots, terrorist attack, war, poor environment/weather conditions, mechanical break-down, obstruction of any public or private road/highway, of any circumstances (other than insolvency of the party) beyond any party’s reasonable control (“Force Majeure event”).
  2. Party affected by Force Majeure event shall as soon as reasonably possibly send a written notice to the other party of occurrence of Force Majeure event. If the Force Majeure event continues for more than 3 months from the date of placement of purchase order for any product(s), either party may cancel the purchase order immediately by giving the other party a written notice of the termination of contract.
  3. In case of termination of contract/purchase order due to Force Majeure event , you further agree to make payment for the product(s) so delivered prior to occurrence or during the occurrence, if any of the Force Majeure event.

Governing Law and Jurisdiction

  1. Terms and any policy shall be governed by and construed in accordance with the laws of Republic of India.
  2. Any dispute or difference either in interpretation or otherwise, of any conditions of the Terms hereto, the same shall be referred to the courts in Mumbai, which shall have exclusive jurisdiction.  

Infringement of intellectual Properties

  1. The contents on the Website shall also contain information provided by PSL’s suppliers, fashion designers, vendors or other parties whose merchandise PSL invites you to purchase. Generally, PSL tries to verify the information coming from its suppliers, vendors, fashion designers, etc. before publishing it on the Website. However, on certain occasions, PSL may have to take such information at face value and publish it without any further verification. Thus if any of the material is found to be objectionable or is found to have violated any intellectual property rights, the responsibility of this would be with PSL’s suppliers, vendors, fashion designers, etc. who provide PSL with information as well as merchandise.
  2. PSL respects the intellectual property rights of others and expects its users to do the same. In particular, if you are an intellectual property owner and believe that any content on the Website infringes upon your intellectual property rights, you may submit a notification of the same to Customercare@wendellrodricks.com or write to us at the address mentioned in the ‘Notice’ clause. with the following information in writing:

          i A physical or digital signature of a person authorized to act on behalf of the owner of an intellectual property right that is allegedly infringed.

          ii A legibly scanned copy of the relevant registration certificate obtained from the relevant authority or evidence relating to the claim of your ownership in the intellectual property for which you (the complainant) seek to enforce against the allegedly infringing work(s).

      iii Identification of the intellectual property claimed to have been infringed, or, if multiple intellectual properties/works at a single online site is covered by a single notification, a representative list of such intellectual properties/work at that site.

      iv Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material. Providing URLs in the body of an e-mail is the best way to help us locate the content quickly.

        v Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address.

      vi A statement that the complaining party has good faith in the belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.

    vii A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

c Before you file such a notification, please carefully consider whether or not the use of copyrighted material at issue is protected by the “fair use” doctrine, as you could be liable for costs and Attorneys’ fees should you file a takedown notice where there is no infringing use. If you are unsure whether a use of your copyrighted material constitutes infringement, please contact an Attorney.

Notices and Communication

  1. Any notice to PSL under this Agreement may be delivered by prepaid post to the following address Purple Style Labs Private Limited, 4th Flr, OfcNo 407, Edcon Mindspace, Dr.Braganza Pereira Rd. Campal, St.Inez, Panjim-Goa 400 023, India. E-mail: Customercare@wendellrodricks.com. PSL shall send notices to you electronically to the e-mail address provided by you or may send a physical notice either by recognized courier service or prepaid post to the address provided by you. For the avoidance of doubt, it is clarified that sending of notice by PSL either by e-mail or prepaid post/courier service shall be deemed to be a valid and effective service of notice by PSL.
  2. Without prejudice to clause 16(b) above, you will be required to provide a valid phone number while placing an order with us. PSL may communicate with you either by e-mail, short message services (SMS), phone calls or by posting notices on the Website or by any other mode of communication to fulfill your order. Thus for contractual purposes, you consent to receive communications including SMS, e-mail or phone calls from us with respect to your order or any offers or promotions.


  1. PSL requests you to abstain from referring PSL to your friends or relatives who do not wish to purchase our products.
  2. PSL requests you to abstain from providing wrong, invalid, or fictitious e-mail addresses and thereby cause PSL to send invitations to the wrong recipients. You agree to indemnify PSL for any harassment claim made against PSL due to such wrong, invalid or fictitious e-mail addresses provided by you.
  3. In addition to the Terms and various policies, PSL reserves to set out separate terms and conditions for any gift voucher offers or discounts offered by PSL on any of its product(s).
  4. In case of a conflict in the Terms, the decision of PSL shall be final and concluding, and you irrevocably withdraw your right to make any claim or demur on this ground.
  5. The user understands and agrees that any material and/or data downloaded or otherwise obtained through the Website is done entirely at their own discretion and risk and they will be solely responsible for any damage to their computer resource or loss of data that results from the download of such material and/or data.
  6. In case of any grievances with respect to (i) the Website or any contents of the Website please contact us by sending an e-mail to Customercare@wendellrodricks.com; or (ii) products purchased on the Website, please contact us by sending an email to Customercare@wendellrodricks.com