EYE CANDY COLLECTION

 Wendell Rodricks conjours for Blenders Pride an eye candy collection which is what todays fashion looks are all about. The Wendell Rodricks Eye Candy Collection for Blenders Pride is a visit to a candy shop. Bright candy tones in delicious hues are sobered with elegant steel grey and burnt cocoa brown.

 The focus is on bright colour with a cocktail lounge mood. Crisp linens, butter soft jerseys and sensual silks create a sexy line up of resort glamour. The famed simplistic cuts, complex drapes and easy lounge quality of India’s Guru of Minimalism shines through in every garment. Resorting to minimal shine and sequin, the designer plays with colour and tone in a young, playful mood in a fashion world where lounge parties are king and candy colurs flavour the cocktail bar. Welcome to the Candy Shop!

Seagram’s Blenders Pride Fashion Tour 2010 will start from Delhi on the 21st August, Mumbai 3rd September, Kolkata on the 12th September and Bangalore on the 25th September 2010.

Tailored to suit the urban cocktail circuit, the Wendell Rodricks URBAN COCKTAIL collection reflects the energy, vibrancy yet urban chic of the modern Indian metro. In a refined palette of dull gold, olive jade, deep plum, slate grey and coal black, this offering of cocktail dresses is perfect wardrobe enhancement for nights on the prowl. In pure silk, wool crepe, satin and georgettes, the Wendell Rodricks URBAN COCKTAIL collection is a perfect foil to show off prized jewels, sleek body lines and fabulous skin. Designed for the Gitanjali Fashion Festival, the clothes possess a shimmer and sparkle of cocktail soirees in India’s new metropolis.

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 THE MONDRIAN MINIMALIST
For Lakme Fashion Week, Autum/Winter 2009

Pieter Cornelis Mondrian was born in the Netherlands in 1872. His work was based on his theosophy studies and his unique geometric abstraction wherein all curved lines were eliminated. As part of the Cubist movement in Paris, Piet Mondrian dominated his canvas with squares, lines, blocks of primary colours and black grids. He created oppositions of vertical and horizontal and oppositions of dimensions. By the time he moved to New York (after Paris and London), his work developed into multicoloured lines. Despite little recognition in his life, after his death in 1944, his work became the inspiration for Op Art and influenced décor, architecture, painting and fashion.

As homage to the life of Yves Saint Laurent and the art of Piet Mondrian, Wendell Rodricks presents The Mondrian Minimalist for Westside. Delving further into his own brand of Indian Minimalism, Rodricks eliminates the primary colours Mondrian used. In stark black and white, Wendell Rodricks skillfully blends form, texture, construction and fluid forms in Mondrian’s horizontal v/s vertical philosophy. Indulging in the artists colourful expression at the very end of the collection, the Wendell Rodricks Mondrian Minimalist for Westside proves that clothing created in a rural Goan setting with international art and couture references can transcend into urban prêt wearability for India. The lines of art, couture and prêt blur in this unique collection skillfully accessorised with Mondrian inspired shoes, bags and jewels.

The Mondrian Minimalist collection is a part of the new Wendell Rodricks prêt collection at Westside.

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BOSSA NOVA
Lakme Fashion Week, Spring/Summer 2010

 Wendell Rodricks at Westside brings to Lakme Fashion Week a sensual rhythm and fluid melody based on Brazil’s languid, lounge style music : Bossa Nova.

Imagine Copacabana beach in Rio de Janeiro at sunset. As the sun fades into grey dusk, flashes of colour light up the clouds. In this atmosphere of sensual suntanned bodies ending in bright nail and lip colour, Brazilians approach the night in a flirty, torrid mood where Samba and thronged sandals need little more than a Bossa Nova musical repertoire to set the scene.

Using hints of dark dusk, smouldering tans, bronzen bodies and flashes of brilliant colour, Wendell Rodricks creates for Westside a collection based on an abstraction of a music the world calls Bossa Nova.

Blending sensual jerseys, crisp linens, floaty silks and cool eco cottons, the Wendell Rodricks Bossa Nova collection is a tribute to a unique land, people and music that continues to relax the world with it’s laidback sensual vibe. Viva Bossa Nova !!

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THE CUBIST COLLECTION
Wills Lifestyle India Fashion Week, Spring/Summer 2010

endell Rodricks returns to Delhi after a prolonged hiatus with The Cubist collection; bringing together all the elements that made the Goa based designer India’s Guru of Minimalism and the pioneer of eco-friendly resortwear in the country. This collection speaks of the modernity and visionary translation of the original Cubism artists at the dawn of the last century.

The Cubist movement originated in the Parisian Montmartre studios of Pablo Picasso and Georges Braque (1906-1908). Later a higher form by French based, Spanish artist Juan Gris inspired other artists, especially in Eastern Europe and Russia. Cubism expressed itself in all forms; from ceramics and crystal and fabric to lifestyle. In this collection, Wendell Rodricks looks at fabric and form through the Cubist eye. The sole print in the collection features square edged sea horses spouting cube shaped “air bubbles” in water. The silver seahorse jewellery has been handcrafted by Bangalore based Nisha Mathew Gosh. Wendell Rodricks weaves together linens of the finest gauze, georgettes as light as a cloud, eco viscose knits and butter soft silks to create a line of garments that move on the breeze. The palette includes his signature whites, azure blue, earth red, Indian orange and fuschia pink. Treated to the famed Wendell Rodricks silhouette, styling and fabric treatment, the Wendell Rodricks Cubist collection is a fitting opening collection for Wills Lifestyle India Fashion Week, Spring / Summer 2010.

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ON A WING
The Wendell Rodricks collection for Chivas Studio, Bangalore, Delhi, Mumbai.

Wendell Rodricks sources inspiration from birds on a wing. Graceful swoops, plunging dives and fluttering movements provide inspiration for a line of creative garments that are flights of fancy but anchored in reality.

These are garments to dream on…Layered with feathered strokes and breezy fabrics that float, the Wendell Rodricks ON A WING collection for Chivas Studio is in the designers favourite colour : white. Using a variety of fabrics from cotton and silk to paper and latex the designer plays with the unconventional. In a creative studio frame of mind, the accent is on line and form without the harness of practicality. Yet the resulting garments are wearable: outside the realm of the imaginative accessories.

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TROPICAL ISLAND
Grand Finale, Lakme Fashion Week Summer 2008, NCPA, Mumbai.
The Wendell Rodricks Tropical Island collection for Lakme Summer 2008 Grand Finale is a tribute to the urban woman with an island spirit. In his minimalist style, Wendell Rodricks created clothes that address and flatter various body shapes. Using the islands of the world as inspiration, the collection used birds, butterflies and fish in Matisse shapes and a colour vibe of Yves Saint Laurent in the 1970s.The fabrics are woven in tiny villages and are often dyed with leaves collected by tribals, part of an ongoing seven year programme, which the Goa environment conscious and social activist designer supports. 

 New in this Lakme Grand Finale 2008 are crinkled wave scarves, batik hand painted seamed sarongs, seamless ribbon and elastic mesh dresses, Matisse foam skirts and accessories. Button insert, petal shaped lycra surface embellishment and layered trapeze line tunics. New to the Wendell Rodricks signature style is a celebration of colour which is a true reflection of the yogic calm, youthful energy and colourful vibrancy of a woman whose heart forever lives on a tropical island.   

ROMANTICA
Chivas Fashion Tour 2008 at Mumbai, Delhi and Dubai
Wendell Rodricks creates a suite of cocktail dresses and evening loungewear in a romantic mood. Inspired by the Romantic Era of the late 1800’s, the clothes borrow from the easy beach style in Goa. These are clothes for rockstar chicks, boho spirits, hippie flower children and the romantic at heart. Soft pastel tones and resort details such as shells, mother of pearl, coconut fibre, feathers and ribbon embellish the collection. This is the romantic side of a designer in love with the feminine women of another era for the romantic women of today. Pastels have been treated to colonial dusty tones and cut in a manner that is typical of the Wendell Rodricks. From Goa and the early British romantic Orientalists, Wendell Rodricks creates for the Chivas Fashion Tour a unique collection called “Romantica”.

EMPRESS, LFW FALL/WINTER 2007-2008
NCPA, Mumbai.
In a collection of four layered personae: Virgin, Mistress, Empress and Saint, Wendell Rodricks celebrates the unique and sensational life of the Empress Theodora (c 500 – 548 AD) who was virgin, whore, mistress and eventually Saint in the Orthodox Church, celebrated each year on November 14th. In a colour palette as varied as Theodora’s many facets, the Empress collection moves from Ivory to bright Scarlet, Gold, rich Purple and or silk, the clothes are a tribute to the Empress Theodora’s humble deep Black. In his trademark style, Wendell Rodricks uses a minimal approach to cut clothes that are both creative and practical. Layering chiffons and organza’s under heavy coarse cotton or silk, the clothes are a tribute to the Empress Theodora’s humble beginnings and glittering courtly splendour.    

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GOA SPA, SPRING / SUMMER 2008
At Amosphere, Pret-A-Porter Paris, Paris
Wendell Rodricks, India’s Guru of Minimalism presents at the Paris Prêt–a-Porter Salon a unique collection that showcases the yogic, ayurvedic and spiritual side of India. For many centuries, the world has been fascinated by the royal India of Maharajahs. In the recent past, fashion influences from Bollywood and Goa hippie kitsch has entered the world market.   

In this new collection, titled GOA SPA, Rodricks infuses into fashion a spa flavour that is unique, relaxing, pure and fluid. Imagine a spa in the paradise state of Goa, India : a land where the sea breezes, soft white sand and swaying palm trees create an ambience that relaxes and soothes the soul.    

Using a palette of pure white with hints of sand beige and pale blue, the Wendell Rodricks GOA SPA collection includes hand woven fabrics, which are delicious to touch. On the body they caress the skin with their pureness and softness. Woven with care in small villages the fabric have a unique ‘hand’ quality.    

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LOUNGE LIZARD
At Amosphere, Pret-A-Porter Paris, Paris
The Wendell Rodricks Lounge Lizard collection for the Chivas Regal Fashion Tour is inspired by and aimed at the young lounge reveller. All over India, the concept of a lounge or club has emerged as an integral part of entertainment. In the relaxed yet energetic ambience, clothing is young, sexy, sporty and yet cocktail. Using a colour palette including black, aubergine, deep olive and silver, the Lounge Lizard collection by Wendell Rodricks uses diverse fabric woven or treated with a technological edge: Velvet is woven with lycra. Organza is heat treated to form pleats. Silver is infused with stretch that does not ‘crack’ the silver. Lycra is plastic coated for a leather shine. All these treatments make the clothes look modern and futuristic. Using a variety of silhouettes, styling and layering, Wendell Rodricks sends out his signature style of minimalism, reinvented each season with a new creativity.    

ACCESSORIES
Gitanjali Luxury Fest 2007, Mumbai.
Wendell Rodricks presents at the Gitanjali Fashion Fair a collection in tones of his signature white and black, washed with sea blue and laterite red. Using a clash of fabric textures from soft silks to structured crinkle organza, the Wendell Rodricks ACCESSORIES collection uses silhouettes made for jewellery that sparkles on the modern women in the spotlight. With confidence as her main stay the clothes and jewels are in turn perfect partners to each other……. whether the clothes are accessories to the jewels or vice versa, this collection is a testament to the fact that Indian women have the grace and style to carry off clothes and jewels as accessories to enhance their personalities.

ISADORA IN INDIA LFW
Spring Summer 2006, NCPA, Mumbai.
Born 1877 in San Francisco, Isadora Duncan broke the stereotype of classical dance. She was a free spirit that pioneered a dance movement away from the confines of the Russian ballet. Dancing bare feet, hair flying free and scantily dressed in Greek costumes, Isadora danced using the solar plexus and torso as a generating force. Her celebrated simplicity was oceanic in depth and she is credited with inventing what we call today Modern Dance. Isadora died as dramatically as she lived on September 14, 1927. Her long trailing scarf caught in the spokes of her new Bugatti strangled her.In an imaginary visit to India, Wendell Rodricks creates a collection inspired by Isadora Duncan. In a suite of four tributes : The Purist, Summer Fresh, Nature’s Child and Celebration, Wendell Rodricks draws parallels between the minimalist approach of his repertoire and the spirit of Isadora Duncan………. in India !

THE CRUISE COLLECTION CASTLE INDIA MENS FASHION FAIR 2006
Bangalore Palace, Bangalore.
In the Cruise Collection, the designer uses sheer layers for men, fringe detailing and no embellishment. In a medley of fine linens, cool cottons, lush silks and light wool crepe, this is fabric and cut in its purest form.

LES VAMPS
Lakme Fashion Week Spring Summer 2007 NCPA, Mumbai.
The Wendell Rodricks Spring Summer 2007 collection for Lakme Fashion Week goes beyond the veils of dark secrets to disclose an ethereal, mysterious collection. Like the spirits and exorcists who are almost always beautiful women, the clothes in vapourous white, midnight black, dusk gray and blood red are a tribute to Goa’s other world. Emerging from dark Goan manoirs, swooping on bat wings, gliding over fields and floating on sea waves, these are what the Western world would call Vampires. ‘Les Vamps’ is about beauty, mystery, secrets, fear and above all fashion; for the woman of today who can take on many emotions : switching from coy innocence to fierce vamp with equal ease. Like the haunting beauty of Goa’s ghosts, spirits and ‘vampires’.

OCEANIA COLLECTION
LIFW 2005, The Grand, Delhi.
Wendell Rodricks OCEANIA collection arrives from the islands in the Indian and Pacific Ocean. Documenting the tribal sea art of the islanders, the collection is a new statement from India’s Guru of Minimalism. Indian tribes who traveled the ancient sea routes, settle on islands as far flung as Easter Island and Papua New Guinea, return to India on the LIFW 2005 ramp in a silhouette that is a blend of structure, sculpture and sensuous fluidity. Sportswear staples blend with sublime silks. Edgy denimwear meet couture cuts. Layers play a strong part in mixing an Indian tunic with a Western jacket over an island sarong and jersey trousers. The garments are blended by the minds of the islanders. Ancient with modern. Indian with International.

WATER SPRAY FOR LAKME
Lakme India Fashion Week, NCPA, Mumbai.
The first designer to be repeated for the Grand Finale at India Fashion Week, Wendell Rodricks drew a standing ovation applause for a collection inspired by water. From the opening ‘aquarium’ water filled corset to the 95 metre cloud net skirt, the Rodricks creativity moved from a subtle palette of cool blue, ice pink and dazzling white. A memorable collection of thirty one ensembles, each in a unique style.

GLADRAGS
Megamodel Manhunt Contest.
The Grand Maratha, Mumbai. This contest which is a scouting ground for new models commissioned Wendell Rodricks to design the finale round gowns in bright sorbet colours.

GOA
Boulogne-Billancourt, France.
The chic Parisian suburb of Boulogne-Billancourt invited Wendell Rodricks to showcase forty ensembles for their Festival of India in France. Inspired by the resort state of Goa, the collection was retrospective in part but also showed a line of fascinating marine-inspired pleating. Using a palette of minimal white, beige, blue and black, the designer infused rich Hindu colours like red, orange and fuschia into this striking spiritual collection.

RIAS MALAYSIAN FASHION WEEK
Sunway Lagoon Resort Hotel, Kaula Lumpur, Malaysia.
A retrospective of Wendell Rodricks creations are displayed at Sunway Lagoon Resort Hotel in Malaysia. Invited by the RIAS team among from other international designers, the Wendell Rodricks collection was a resounding success due to it’s originality of approach from an Indian designer.

VISIONNAIRE
Ensemble, Mumbai.
Wendell Rodricks VISIONNAIRE, inspired by the visually challenged is a remarkable attempt to further the role of fashion in areas of social influence. Braille embroidery, varied textures and a fashion philosophy based on how one feels rather than how one looks makes Visionnaire a unique fashion statement. The collection was widely reported in the international media as it was the first time ever that the blind could ‘read’ their clothes and enjoy the liberty of dressing on their own.

CRAFTWORKS : THE WENDELL RODRICKS EXPERIMENT
Goa Marriott Resort, Goa.
A pioneering event in Indian fashion and possibly for the first time in the world Wendell Rodricks experiment gave the audience a peek at the behind-the-scenes happenings of a show. The designer cut and draped garments on models on stage with his entire studio on ramp. Make up and hair was done in front of an enthralled audience. Drawing inspiration from various aspects of Goa, the designer created each exclusive outfit in couture style

INDIA FASHION WEEK
Taj Palance, New Delhi.
Wendell Rodricks is commissioned by cosmetic giant Lakme to close the finale of the first ever Indian Fashion Week. Using a multitude of silhouettes and fabrics the white, skintone and black ensembles create a historic style statement.

IN MID AIR
Gravity Zone, Anjuna, Goa.
At South East Asia’s premier bungee jumping site, Wendell Rodricks presented a sensational colour palette of bright, textured and pleated fabrics, to present a new look for the millennium. All forty garments had a distinct new innovation in couture and were presented in COUTURE style on ramp and with models jumping off the tower. The bride in a trailing chiffon ensemble aptly titled “Apsara” flow off the bungee tower to the delight of the audience.

PORTFOLIO
Ffolio, Banglore.
At an exclusive fashion presention in Banglore, Wendell Rodricks introduced a portfolio collection of his renowned styles blended with recent creations. In shell pink, white and gold, the collection was a major success in India’s Garden City. The wonder fibre TENCEL was introduced for the first time by designer for retail in India.

THE SPICE COLLECTION
The Fashion Bistro & Bar, Mumbai.
A pioneering event in Indian fashion. Cosmetic giant, LAKME commission a range of garments inspired by their new seasons colours. Wendell Rodricks creates a selection of fourteen garments in Hot Paprika, Ginger Spice, Toasted Cinnamon, Burnt Cardamom, Tangy Tamarind and Too Chilli. The slicky choreographed show by the designer earned much praise and publicity for an unusual blend of cosmetic colours and fashion.

WHITE VISION
Melange, Mumbai.
Textures, weaves, fabric and embroidered surfaces create a vision in pure white. Simple cottons, elegant linens and exotic silks blend to create the designer’s favoured colour.

ENSEMBLES
Ensemble, Mumbai.
A collection of ensembles for Ensemble, India’s premier fashion store. White, black and grey create a lean long line. Titled ‘Minimal, Movement and Geometry, the garments are cut on a long geometric line resulting in drapes typical of Indian garments. Tunics hit the floor and pleated fabric spirals in wrapped styles.

WENDELL RODRICKS COUTURE SHOW
Kala Academy, Panaji, Goa.
The first solo showing by the designer done in couture style. Eighty garments reflect the personal style, decade long career and culture of Goa. Innovative fabrics include leather, net and woven cotton tweed. The garments are embellished with materials to resemble dew drops, rain, stars, exotic insects and petals.

THE CYCLADIC ISLANDS
Ffolio, The Windsor Manor Ballroom, Bangalore.
A collection of garments inspired by the terracotta artifacts at the Cycladic Museum, Athens, Greece. The ancient figurines, symbolic and primal in form, are appliquéd in silk on fine cotton and linen. Couture innovations include dhoti salwaars for men and terracotta “doves of Aphrodite”ring-attachments on stoles. The colours range from Aegean Sea Blues to vibrant terracotta hues.

THE LAMBADI TATTOOS
Glitterati, The Taj Hotel Ballroom, Bombay.
Extensive research on the rich tattoo tradition of the nomadic Lambadi tribes is the basis of a collection in a range of skin tone silks, treated and specially woven to resemble skin. The ‘tattoos’ are embroidered, hand-painted and scorched on to the garments.

MELANGE PREMIER
Melange, Bombay.
An opening collection for India’s premier eco-oriented boutique. Classic separates in natural tones emphasise the custom weaves and fabric finishes. Innovative twin sets, simple tunics and asymmetric beachwear.

THE PRODIGALE COLLECTION
Glitterati, Bombay Ffolio, Bangalore.
A return to leaves. Pineapple, Banana, Wild Cotton, Viscose and Wheat are woven with silk and sewn in palm-pleated effects. Inspired from leaves and the subtle movement of trees, the collection is complimented with custom-made accessories in coconut shell and rice straw.

THE TURKISH HAREM
Glitterati, Bombay Oogan, Delhi.
A collection inspired by the Ottoman Harem in Istanbul. Sheer organza and flowing crepes are treated with line embroidery and mosaic hand-painted sky-lines. Experimental pastel combinations include pink with apricot, lime with chartreuse and aquamarine with lavender. The tunics and stoles are ‘slit’ to enhance fluid movement. Introduction of a menswear fine in raw silk, lightweight tussar and cotton linen. Motifs consist of hand-painted Ottoman Calligraphy and embroidered Iznic tiles from the Harem.

AN INSPIRATION FROM TIBETAN MONASTARIES
The Regal Room, Hotel Oberoi Towers, Bombay.
Rich monastic colours are complimented with modern treatments and luxury detailing, creative accessories and simplistic, confident style lines. Poems on reincarnation by the Dalai Lama are scripted in gold on the ensembles.

THE AFRICAN COLLECTION
Glitterati, Bombay.
Crepe saris and scarves are hand-painted with rich, gold, African shields and contemporary African motifs. Trapeze line blouses and long flared skirts with stoles form a new sliming silhouette for large sizes.

FESTIVE COLLECTION
The Presidency, Hotel President, Bombay.
Minis and wraps are treated to Eastern-style colour contrasts. An abundant use of beaded tassels and gold, hand-painted matador fights inspired by Picasso paintings on porcelain.