March 2015


Lakme Fashion Week, Resort 2015

Wendell Rodricks’s POPOLOGY Collection for Phillips 2015 takes inspiration from Pop Art. The POPOLOGY Collection is a reference to the Pop Up concept, keeping the theme of ‘unusual’. The theme fits brilliantly with the vision of Philips Personal Care, which believes that every Indian has a unique style and it is their endeavour to help them express it. This personal style manifests itself in many unusual ways, given the easy styling solutions that Philips Personal Care offers, and that ‘unusuality’ is what the Popology Collection by Wendell signifies. Rodricks POPOLOGY Collection for Phillips 2015 defines the narrative of a nostalgic 60’s emotion with a fashion forward look – a fusion of looks & themes to create something totally unexpected. For the first time ever, for Phillips Personal Care, Rodricks unfurls a vast colour palette that includes sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, Turkish blue, turquoise blue and signature white. This perfectly fits into the concept of youthful fashion at Philips, the theme that gives the power to the youth of today to go explore their realms of ‘unreality’ to make it ‘unusual’.

October 2015


India Beach Fashion Week, Festive 2015.

The Wendell Rodricks ‘Ahead of the Curve’ collection for the Finale of Gionee India Beach Fashion Week 2015 from the pioneer of Resortwear, Minimalism and Eco-Friendly garments in India is a perfect tribute to a method of cutting based on Indian Geometry that the designer has been using since the onset of his career. This season that unique cutting technique comes full circle.

‘Ahead of the Curve is a collection that uses the curve, arc and circle to internationally new heights. These are garments that celebrate the curved line on seams, hems, silhouette, style lines with minuscule details that give the collection a unique newness.

Straight lines and square cuts are eschewed for the Curved line and form. Blouses looping into arches, Curved shaped trousers, Tunics cut on a curve, Kaftans with layered rings, sheer layers of semi-circle overskirts, ripple pleated dresses, seductively cut-the-curve swimwear and coloured sarongs in curved lines come together to create an outstanding finale worthy collection for Gionee India Beach Fashion Week. Wendell Rodricks uses a palette of Indigo, White and Black unfused with Mint, Magenta, Peach, Sand Beige, Dusty Blue and Sage Green infused into sensual silk satins, crepe de Chine, georgette, linen, Malkha cotton and Cotton Mulmul. Fabrics are twisted into curves for pleated and neo-technologically treated to create pierced effects.

With this collection, Wendell Rodricks literally takes his own cutting edge philosophy, colour combinations, fashion innovation, pioneering style, sterling scissors and minimal aesthetic… Ahead of the Curve.