September 2013


For Blenders Pride Fashion Tour 2013

Taking inspiration from a musical tribute to Cole Porter with a new line of stars, Red, Haute and Blue is a celebration of fashion and the new blue packaging by Wendell Rodricks for Blenders Pride Reserve Collection 2013. Mixing hot tunes with hotter garments in an energising colour palette is the forte of the designer who mixes fabric and silhouette to create a youthful resort look perfect for the beach and red carpet. Fuchsias, Oranges, Blues and Greens are blended with a delightful celebration and infused with gold.

In keeping with his signature minimalist style, the Red, Haute and Blue collection for Blenders Pride Fashion Tour 2013 is true to the title of the collection in more ways than one.

October 2013


Wills Lifestyle India Fashion Week, Spring/Summer 2014

In the pursuit of youth, Wendell Rodricks travels to the heart of humanity. Africa. Using a cool, fresh palette, the Source of Youth collection for FIAMA de Wills show at Wills India Fashion Week, SS 2014, perfectly highlights the designer theme and the new designer signature bathing gel bar series of FIAMA. The youthful look of the pack designed by Wendell Rodricks ties in splendidly with the collection on ramp. Whites, reds, blues and yellow are highlighted with shimmering gold and black. All colours used in the wrapper! Beyond the theme of the collection is a refined, restrained statement of elegant and youthful ensembles. An Africa that is very different from what is the conceived perception. Here is a new continent fresh with the promise of youth. Fabric has been textured to look handcrafted and shimmering. The accessories are handcrafted with floral and leaf forms akin to the oats, nutgrass and waterlily flavors of Fiama. Wendell Rodricks Source of Youth collection seamless blends the beauty of Africa with the youthful effects of FIAMA signature series.